We Worked Out Working Out

Client

JAXJOX

About

The connected sports fitness platform that’s reinventing home fitness. Forever.

JAXJOX is a smart fitness platform with connected products designed to change working out forever. Our 360 brand launch campaign ‘We Worked Out Working Out” showcased exactly how with: long form film, :30’s, digital bumpers, photography,  social content, and a wild activation at CES to top it off.

After the launch, JAXJOX was named the #1 product at CES 2019 and received over 222,329,293 impressions from national publications like USA Today, New York Times, and the Wall Street Journal.

Services

  • Brand Launch Strategy
  • Branding Identity
  • Event Experience Ideation & Execution @ CES
  • Social Guidelines
  • Video & Photography Content Creation

Results

222M Earned Media Impressions
35 Total Press Hits
#1 Product At Consumer Electronics Show